Do not cut out good Backlink
opportunities

In the
recent years, people are being more and more afraid regarding Link Building.
People are asking me questions like; “is it safe?” or “We only want links from
the exact same niche as ours, no other links!”

The reason
Link Building is under attack is because of certain techniques some so-called
“Link Builders or Seo Experts” are using, it could be: “black hat”, “Black Blog
networks”, “comment spamming”, “keyword stuffing” and general attempts to
outsmart search engines. These individuals are attempting to get links without
aiming to do the proper work, which is necessary. Sadly enough, that is the
approach of the world. If there is a shortcut, it will be found and exploited,
particularly online.

Okay, back
to the question: “Is Link Building safe?” Yes, it is safe!
If the Link Builder
uses good up to date “white hat” techniques, then it is safe and your website
will certainly gain in rankings. Link Building is a very complicated area, and
that is where the value lies. As with all industries, there will always be
people who offer dubious services and products of less quality. You are
probably careful about where you order sushi; practice the same caution when
accepting links for your site.

The danger
does not come from the name, but from the practice, and not all who practice
Link Building are spammers. Otherwise, links would not even be a factor in
search engine algorithms.

It is
however still very important to get a rich diversity of backlinks, not just
from the same niche sites, otherwise you will cut out many great link
opportunities, with great value. If you can get a link, then GET THE LINK.

An example;
was of the hysteria when Matt Cutts spoke about guest blogging; and therefore
the web started to buzz regarding guest posting in blogs. This unsettled many blog
owners who were already unsure regarding accepting contributions from
strangers. SEO business veterans declared “and from this day forth, all Link Building
is spam, particularly through guest posts!”

All kinds
of pointing fingers and all kinds of names was used “Spammer! Black hat! Link Builder!”

In the end,
nothing changed except for some minor algorithm updates. Link Building did not
instantly become some cursed mummy. Instead, young SEO professionals renamed
their jobs, making new names of Link Building, aka “Link Earning” and moved
forward carrying out their job as usual. In the end, if you call it “Link
Earning” or Link Building”, if your SEO Company are doing it right it does not
matter what they call it.

This is an
ideal example of a reactionary, irrational response on either side of the lane
(Link Builders, website and Blog owners).

Matt Cutts Blog: https://www.mattcutts.com/blog/

Matt Cutts Google+: https://plus.google.com/+MattCutts